I have mixed feelings myself....He is solid, and I think his honesty about losing as well as winning, gets him a lot fans (including myself). But the marketing angle is there, and how can you blame him. There is a lot of "This play is now hitting 67% over the past 4 years". Well, what about the year before that....why is that not included...probably because he had a losing year that year and and it would skew his overall average. Again, he is still solid and honest in an industry where that is highly unusual. Honestly, compared to other good services, he stands out during the NFL pre-season and is usually middle of the pack in college and pro regular season...but profitable nontheless. Just my two cents.