His picks really shouldn't be considered at all. He is a business, he sells himself. The movie, the notoriety or whatever he just wants to be talked about. He is more famous for sports betting than any of us will ever be, but he probably doesn't make any money off of it anymore and thus probably doesn't put much time into it. He chooses randomly, sells his pick and puts half of what he makes for selling the pick actually on the pick. Even when he loses he probably wins by talking people's money who want his advice. He makes money in other ways. It's useless information in regards to your betting, better off flipping a coin.
