dont buy the hype. this is still a niche sport.
TV ratings are still abysmal. sport has absolutely no marketing. still talked about behind nba, mlb, nfl offseason, golf and nascar on major networks like fox sports and espn.
the NHL has gone from the 4th sport to a cult league.
i mean the finals got a 1.8 last year, and that was considered the dream matchup for the league. the bulls-celtics game 5 had a 4.0 overnight, and thats a cable game on tnt, not NBC, and that's a first round playoff game, not a stanley cup final.
also there talking about dropping the cap 15 percent over the next couple of years.
the league is on life support off of these canadian teams with rabid fans, but is for all purposes dead in the US outside of a market here and there.
nhl is a joke right now and should be treated like it is, on the back burner behind NBA, MLB, NFL, Golf and Nascar.
and the talk about nhl.com is laughable as well.
nhl is 696th in traffic rank. 696th for a supposed major sports league is pathetic. MLB is 354, NBA is 229.
betteman destroyed this league with a lockout and it is an embarrassment right now. i believe MLS jumps up and grabs that 4 spot in the next 5 years while the NHL continues to stutter.
if there were no canadian teams, this league would be dead. thats not even debatable. and when your league is riding on what 6 teams, foreign teams at that then you know its over.
the NHL needs to take a hint from the best commish in sports, david stern, and learn how to market a product. if I could pick any commish to run my league, he would be the guy. single handedly turned the NBA from a cult league like the NHL is now into a global empire stretching across not only the US, but the globe.