Horseshoe brand coming to Las Vegas Strip
The legendary Horseshoe casino brand is coming to the Las Vegas Strip as part of a renovation and rebranding of Bally’s.
www.reviewjournal.com
Updated January 26, 2022 - 7:30 pm
The legendary casino brand Horseshoe will make its return to Las Vegas this year, more than 70 years after Benny Binion opened the original iconic gambling hall in downtown Las Vegas
Caesars Entertainment announced Wednesday that Bally’s Las Vegas will be rebranded into Horseshoe Las Vegas, bringing the brand that helped make poker famous to the heart of the Strip.
“At Horseshoe, it’s all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,” Jason Gregorec, senior vice president and general manager of the property, said in a statement. “Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”
Return of iconic brand
Work will begin this spring and will include a renovated exterior, new entertainment and food and beverage choices, and a reimagined casino floor and public areas, much of which will feature the return of the brand’s signature gold horseshoe iconography. The multimillion-dollar renovation is expected to be complete by the end of the year.