Horseshoe brand coming to Las Vegas Strip

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Updated January 26, 2022 - 7:30 pm
The legendary casino brand Horseshoe will make its return to Las Vegas this year, more than 70 years after Benny Binion opened the original iconic gambling hall in downtown Las Vegas
Caesars Entertainment announced Wednesday that Bally’s Las Vegas will be rebranded into Horseshoe Las Vegas, bringing the brand that helped make poker famous to the heart of the Strip.


“At Horseshoe, it’s all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,” Jason Gregorec, senior vice president and general manager of the property, said in a statement. “Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”

Return of iconic brand

Work will begin this spring and will include a renovated exterior, new entertainment and food and beverage choices, and a reimagined casino floor and public areas, much of which will feature the return of the brand’s signature gold horseshoe iconography. The multimillion-dollar renovation is expected to be complete by the end of the year.
 

Conservatives, Patriots & Huskies return to glory
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10x Craps

Or is it higher now
 

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Don't forget...property is still on the strip. No doubt the same rules as every other CET strip casino including 3:2 BJ, basic odds on craps and $6.50 for an 8-ounce bottle of water. Oh yea, and .75 ounce pours for the free drinks (well only). Welcome to Vegas.
 

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It's the Horseshoe in name only. They are not going to offer a $2 steak dinner. You tell someone today that you were able to get a steak dinner for $2 and they tell you it wasn't beef. That 10 ounce steak was as good as you could get anywhere. Still remember how people use to come in the restaurant at 9:30pm and nurse a cup of coffee at 9:30pm till they were able to order the steak at 10pm. It's not going to be the good old days just because they put up a new sign and spend money to remodel and rebrand Bally's. Eric Seidel mused if they were going to bring back the Poker Player's buffet where players who played in the cash game and tournaments could eat for free everyday. That buffet would easily cost $80-$100 a person if it was available. The largest shrimp you have ever seen. lobster, clams, crab, filet mignon, fresh vegetables, huge salad bar, pastries that you would see in high end restaurants. The World Series used to publish a glossy magazine every year publicizing the tournament. Two pages were photographs of the buffet and the chef. There was a player that used to bring homeless people off Fremont Street as guests to eat there. It got ridiculous so Jack Binion and the tournament director instituted that each player had to get a photo ID card to eat in the buffet. People lined up to get one and the director qualified if you were legitimate or not. You could take one guest a day.
 

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