Of all the tough luck, I was watching on CNN this morning that Microsoft is going to unveil their new search engine, which is the direct competitior of Google, this Thursday. Good luck to Google now that Uncle Bill is after them.
Tomorrow, Microsoft finally releases the beta version of its proprietary search engine. For over a year, webmasters and SEOs have seen evidence of MSNbot spidering their sites as MSN-Search gathered information and compiled its database. Microsoft's full entry to the world of search engines will have fairly significant effects on the industry. Up to this point, MSN displayed results from the Yahoo/Overture database. A preview shows highly relevant results under a variety of keyword phrases. Relevant results, coupled with the search engine's clean design and piggybacking on the MS Windows operating system, MSN Search could provide a serious challenge to Google's current dominance of the organic search market.
[font=Arial, sans-serif]Bill Gates has long expressed his dismay that Google and Yahoo were able to bypass Microsoft's near monopoly to capture dominance of search. At last February's World Economic Forum, Gates publicly remarked “Google kicked our butts”. While MSN has been working on a search tool for at least two years, this statement was both a warning to competitors Google and Yahoo, and a rally-cry for Microsoft's search-unit.[/font]
[font=Arial, sans-serif]The beta search engine will be live tomorrow but a preview can be seen at the MSN Test Preview site[/font][font=Arial, sans-serif]. A desktop search application is expected to be released before the new year.[/font]
[font=Arial, sans-serif]MSN has published a list of guidelines for webmasters and SEOs. While they read as simple SEO common sense, they also give a small window into how MSNBot views websites. [/font]