Alright I'll try to explain the philosophy.
There are people who believe sincerely in reverse line movement. This is when there is a smaller percentage on a team that the line is moving towards. This is the "smart money".
For example, in the Wright State-Loyola Chicago game, the line has moved 2 points to Loyola Chicago's side. However, only 34% of the bets are on Loyola Chicago, meaning the "Smart Money" is on Loyola Chicago.
What this is doing, using the aforementioned factors, is fading that. We're taking the other side of the smart money.
People define "squares" as the public, the obvious bets. So whatever side the public is on is a square bet. Squares would be on Wright State.