"Google AdWords and google search are not the same. You pay for placement through AdWords, non-paid placement is done by Google Technology"
so you are taking their word for this, right? I wouldn't. They are making millions on the side from site placement in their searches, anyone would, unless they are some crazy saint or something, once the competition is not at work anything goes and people end up being as filty rich as say the 30th richest country of the world, see bill gates and windows, where this geeky freak is singlehadidly attepting to turn information technology on its head, by breaking every competition law in the book and getting away with it bribing elected officials around the globe.