you have to realize why it's hard for some people to buy into the fact that the NFL is just out to get the Patriots.....Why would they go after them if there wasn't something there?
When this situation, with the deflation of balls, came to Roger's attention he saw it as a way to regain Face after He and his office had been left humiliated as result of The Ray Rice situation.
Roger got his start in PR (Public Relations) of NFL, he is an "old PR Guy". His mind defaults to choosing a course that is gonna paint Him in the best light rather than the most intelligent course of action. Like a Pride-filled Dictator, Roger's Default setting is to do what will best serve Roger.
He saw this as a way to atone for bungling the Ray Rice Incident, to show the Public that He and The Commissioner's Office are "strong".
Like a guy lost in the forest starting a small fire for heat and to hopefully alert searchers to where he is so he can get rescued, Roger also hoped this situation would bring even more Worldwide Press attention to The Super Bowl...his PR Instincts at work. That small fire turned into a Raging Inferno. And like a
bungling Dictator Roger again is left wanting...