From the email I received from "The Bowmans team" but mailed by Bet365 it appears that, at least, they have consolidated customer service. The toll-free number belongs to Bet365 but the Bowmans sports homepage shows a different number (maybe for placing bets but not CS).
"Hi xxxx,
We are delighted to inform you that following our new partnership with bet365, one of the world's largest betting and gaming groups, we have re-launched www.bowmans.com to bring you a fantastic new sportsbook, poker room, casino and games room.
To use all these great products, simply login using your existing Bowmans username xxxxxx and password. In addition, can you please make a note of your 4 digit security code xxxx which you will need to quote when contacting us.
If you have forgotten your password, or require any further assistance, please do not hesitate to contact us. Our team are [sic] available 24 hours a day by live chat, via email at support@customerservices365.com, toll free on 1866 333 3238 or alternatively call +44 1782 684757 and we will be pleased to assist you.
Kind regards
The Bowmans Team."
"Hi xxxx,
We are delighted to inform you that following our new partnership with bet365, one of the world's largest betting and gaming groups, we have re-launched www.bowmans.com to bring you a fantastic new sportsbook, poker room, casino and games room.
To use all these great products, simply login using your existing Bowmans username xxxxxx and password. In addition, can you please make a note of your 4 digit security code xxxx which you will need to quote when contacting us.
If you have forgotten your password, or require any further assistance, please do not hesitate to contact us. Our team are [sic] available 24 hours a day by live chat, via email at support@customerservices365.com, toll free on 1866 333 3238 or alternatively call +44 1782 684757 and we will be pleased to assist you.
Kind regards
The Bowmans Team."