What do you think matters to voters then?
Exit polls consistently show over the last 20 years that the economy is usually the highest priority unless it is a time of perceived heightened geopolitical risk.
"Jobs plan" is part of economic issues.
If the electorate doesn't care about creating good well paying jobs then they deserve what they get.
A huge portion of the country is voting D and a huge portion is voting R. There is only a small minority that actually have a decision to make.......and if repubs go with a far righty like Cruz.....they lose. They find a moderate in a swing state.....that doesn't scare the hell out of independents....they can win if the base comes out. If the last few elections have told us anything.....it's about who is best at getting their base to the polls in the 7 or 8 states that are actually in play.