‘ We were wrong:’ Encore Boston Harbor drops $50 table game minimums, paid parking

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<header class="article__header" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: inherit; font-style: inherit; font-variant-caps: inherit; -webkit-text-size-adjust: auto; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;"><header class="article__header" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;">[h=1]‘We were wrong:’ Encore Boston Harbor drops $50 table game minimums, paid parking[/h]Updated Nov 21, 2019;Posted Nov 21, 2019
</header><amp-img alt="Inside Encore Boston Harbor" class="article__image-content i-amphtml-layout-responsive i-amphtml-layout-size-defined i-amphtml-element i-amphtml-layout" height="2732" i-amphtml-layout="responsive" layout="responsive" src="https://arc--anglerfish--arc2--prod--advancelocal-s3-amazonaws-com.cdn.ampproject.org/i/s/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/AAHCZPHXKZHHZHULCBUP363SYI.jpg" width="4856" i-amphtml-auto-lightbox-visited="" lightbox="i-amphtml-auto-lightbox-1" style="box-sizing: border-box; display: block; position: relative; overflow: hidden !important; --loader-delay-offset: 42ms !important;"><i-amphtml-sizer style="box-sizing: border-box; display: block; padding-top: 183.96875px;"></i-amphtml-sizer>
AAHCZPHXKZHHZHULCBUP363SYI.jpg
</amp-img>Encore Boston Harbor invited media into the casino for a first look before opening day on June 23, 2019.By Steph Solis | [email]ssolis@masslive.com[/email]

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Encore Boston Harbor killed its $50 table game minimums and parking fees as it seeks to draw crowds beyond the high rollers.
The $2.6 billion Everett resort casino now offers $15 table game minimums and dropped its parking fees for self parking. The company also plans to roll out a tiered card system to offer rewards for a variety of players, said Brian Gullbrants, Encore’s new president.
“The last thing we want to do is be a Vegas casino in Boston. We want to be a Boston casino in Boston," Gullbrants told the Massachusetts Gaming Commission Thursday morning. “We want to be Greater Boston’s hometown casino. And we want everyone to come and feel welcome and like they can have a great time there, whether they are playing or not playing.”
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margin: auto; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; max-width: 100%; display: block; height: 250px; max-height: 100%; min-height: 0px; min-width: 0px; width: 300px; transform: translate(-50%, -50%); top: 0px; left: 0px; position: absolute; bottom: 0px; right: 0px; padding: 0px !important; border-width: 0px !important;"></iframe>Some of the smaller fees for buses and water shuttles, which cost $7 a trip, will remain in place, Gullbrants said.
Wynn Resorts is known for its opulence and its popularity for high rollers. But some Massachusetts residents noted that the luxury resort and casino’s costs were too steep for the casual gambler.
Gullbrants said the changes make it easier for everyone who visits the resort to play or visit its restaurants.
“We thought we could charge for parking here in Boston, and we were wrong,” he said. “We have now made self-parking free for all guests, 24/7. We thought we could charge for some of the transportation like boats and premiums buses. We were wrong.”
The tiered card program is also designed to offer rewards for a variety of customers, rather than just the top spenders. Encore plans to roll out the program in early 2020.
Over the past five months, Encore has seen strong revenues for table games, which typically attract the top spenders, but low slots numbers. Slots numbers made up less than half of the property’s gross gaming revenue in July, August and September.
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Gullbrants was silent on his own promotion, but he was appointed the new Encore president as Robert DeSalvio stepped down in October.
In a quarterly earnings call earlier this month, Wynn Resorts CEO Matt Maddox told investors the company was making adjustments to better meet the needs of the Boston-area clientele.
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Encore Boston Harbor killed its $50 table game minimums and parking fees as it seeks to draw crowds beyond the high rollers.

The $2.6 billion Everett resort casino now offers $15 table game minimums and dropped its parking fees for self parking. The company also plans to roll out a tiered card system to offer rewards for a variety of players, said Brian Gullbrants, Encore’s new president.

“The last thing we want to do is be a Vegas casino in Boston. We want to be a Boston casino in Boston," Gullbrants told the Massachusetts Gaming Commission Thursday morning. “We want to be Greater Boston’s hometown casino. And we want everyone to come and feel welcome and like they can have a great time there, whether they are playing or not playing.”

Some of the smaller fees for buses and water shuttles, which cost $7 a trip, will remain in place, Gullbrants said.

Wynn Resorts (Nasdaq: WYNN) is known for its opulence and its popularity for high rollers. But some Massachusetts residents noted that the luxury resort and casino’s costs were too steep for the casual gambler.

Gullbrants said the changes make it easier for everyone who visits the resort to play or visit its restaurants.

“We thought we could charge for parking here in Boston, and we were wrong,” he said. “We have now made self-parking free for all guests, 24/7. We thought we could charge for some of the transportation like boats and premiums buses. We were wrong.”

The tiered card program is also designed to offer rewards for a variety of customers, rather than just the top spenders. Encore plans to roll out the program in early 2020.

Over the past five months, Encore has seen strong revenues for table games, which typically attract the top spenders, but low slots numbers. Slots numbers made up less than half of the property’s gross gaming revenue in July, August and September.

In October, Encore saw its lowest gaming revenues yet, earning $22.5 million in gross table game revenues and $22.2 million in slots revenues.

Gullbrants, reviewing the gross gaming revenue, told commissioners the total gross gaming revenue so far exceeded $166 million and $41 million in taxes for the state. He noted that the property will only grow as the company makes leadership changes, mentioning Eric Kraus and Jenny Holaday.

Kraus is two weeks into his job as the senior vice president of communications and public affairs. Holaday recently joined as the executive vice president of operations.

Gullbrants was silent on his own promotion, but he was appointed the new Encore president as Robert DeSalvio stepped down in October.

In a quarterly earnings call earlier this month, Wynn Resorts CEO Matt Maddox told investors the company was making adjustments to better meet the needs of the Boston-area clientele.

“We’re learning each and every day to become more local, make sure we’re giving the customers what they want,“ Maddox said.
 

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Do not understand why These Corporate Casinos continue to be so DAMN greedy!!!!!!!!!

They have a gold mine of continuous money will never lose and they f-it up!!!!!!!

the more free and low charge amenities you offer the more Gambling dollar you receive its simple enconomical formula that doesn't EVER lose $$$$$$
 

I like money
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“The last thing we want to do is be a Vegas casino in Boston. We want to be a Boston casino in Boston," Gullbrants told the Massachusetts Gaming Commission Thursday morning. “We want to be Greater Boston’s hometown casino. And we want everyone to come and feel welcome and like they can have a great time there, whether they are playing or not playing.”

Except they tried to be a LV casino and failed so now we will try and be a Boston casino.
 
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place is next to impossible to get to unless you really want to which not that many do. so stick a straw (not a plastic one as they are banned) into the poor people of everett, malden, somerville, revere and chelsea and drain out another 2 or 3% from them for a revenue boost to make the bottom line look better. after the riff raff crowd is clean what will they do next. too bad social security checks aren't mailed anymore. they could offer a 2% premium if you cash them at the casino cage to get them to flock in. i'd offer 1.00 food and drinks but that could backfire.
 
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I called this failure from the minute they positioned this casino in Everett, Mass. If they wanted high rollers they needed to put it on Boston's Waterfront. Period. Nowhere else.

Had they done that they might have had a chance. And that is questionable.

The elegance and opulence of the Encore is unsurpassed. They can't make it with grannies and American Joes for their clientele. The model is unsustainable with 5 and 10 dollar tables, much less penny slots.

There is a lot of money in Boston. But IF there are enough high rollers in, or passing through Boston they're in Boston, not Everett. It would have been a big IF in Boston. The high roller model is a sure fail in Everett.

Additionally the political strangulation is epic in Boston (Eastern Mass). Steve Wynn himself said that it was easier for him to do business in communist China than what he found himself facing in Boston. The fees and fines they saddled his project with could only be meted out by Elizabeth Warren type minds. There are a ton of those simple anti business minds around here.

Good luck Steve. You are one of the smartest businessmen in the country. But you blew this one.
 

Conservatives, Patriots & Huskies return to glory
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I went there, enjoyed the place and won at craps. It is expensive, and I won't get a hotel room for an extended stay with the room rates being off the charts
 

Give BB 2.5k he makes it 20k within 3 months 99out
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How many x odds would they let you back up the pass line with?
 

Conservatives, Patriots & Huskies return to glory
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3-4-5

I like straight 5x odds, obviously, like the CT casinos
 

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“The last thing we want to do is be a Vegas casino in Boston. We want to be a Boston casino in Boston," Gullbrants told the Massachusetts Gaming Commission Thursday morning. “We want to be Greater Boston’s hometown casino. And we want everyone to come and feel welcome and like they can have a great time there, whether they are playing or not playing.”

Except they tried to be a LV casino and failed so now we will try and be a Boston casino.

Exactly
 
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The Encore isn't making it because they located in Everett and NOT Boston.

Had they located on the Boston Waterfront they would have been fine.

Pre pandemic that is. Now that the Boston office towers are about 20% full (maybe less) all bets are off.
 

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The Encore isn't making it because they located in Everett and NOT Boston.

Had they located on the Boston Waterfront they would have been fine.

Pre pandemic that is. Now that the Boston office towers are about 20% full (maybe less) all bets are off.

my buddy deals there. I know the hour change hurt alot. going to 9am to 9pm i believe
 

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